A Practice Guide to Client Management, Marketing and Profitability
This professional practice textbook, written for landscape designers by a certified landscape designer, focuses on shaping a total strategy, whether you are starting out in the profession or have many years of experience behind you.
Catherine will engage you in a step by step process to identify your core business model and build a clear cut understanding of your most promising target markets. Then she will help you shape a comprehensive communication approach and develop profitable pricing for your services. She will take you on a detailed study of the entire relationship cycle, from the initial prospect contact to the final project reconciliation, so you will be able to structure a powerful client management methodology.
Along the way, Catherine will share many war stories and lessons learned, and will spare no details in discussing the best ways to position your practice to
Five Excel budget templates will be sent to the email entered for your book purchase. They are similar to those described in the book, and include a complete budget structure, a planting labor time allocation and project reconciliation spreadsheets along with instructions to help you customize the documents to your practice.
Basic knowledge of Excel is required to use these templates.
These Excel spreadsheets are only available to buyers on this site.
310 pages with 188 illustrations
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