A Practice Guide to Client Management, Marketing and Profitability

Go to the BOOK page to choose between the first print run ($95) or the final print at full price shown below. Students with a verifiable active ID will receive a $45 refund ($80 net price).

$ 125.00
‘There are thousands of well-educated and highly-qualified landscape designers in this country but only a fraction of them make a decent living. For too long, this talented community has placed its artistry above charging fairly for its services. It is time to figure out a better, fairer way.’  Chapter one

This hands-on business book includes every topic of Catherine Wiersema’s top rated, semester-long, professional practice course for landscape designers, taught at Radcliffe/Harvard’s Landscape Institute and the Boston Architectural College over the past 15 years. 

Both early-career and advanced landscape designers and landscape architects will find much of value to help them target the best clients, promote and price their services, and above all, manage the multiple phases of happy client relationships.

The book contains Catherine's entire Harvard course.  The free Excel spreadsheets you will receive will give you the tools to create customized budgets that help promote transparency, client/designer trust, and most importantly, higher profitability.

Student offer:

Landscape architecture, landscape design or green industry students with an active student ID will receive a $45 refund on the book upon emailing a scan of their ID.  Does not apply to the first print run.  Net price $80, includes all the Excel documents described below.  Submission of the ID should be made within one week of purchase for the offer to be valid.

Book cover rendering by Hilarie Holdsworth from a design by C. Wiersema